It’s one of the most popular questions JSN clients ask us: How will I be effective on Twitter. We almost always answer “Well, that depends. What is your goal?” and the latter is a question that is probably not asked very often. Twitter marketing strategies are definitely not a one-size-fits-all solution. Based on what you are …
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How to be effective on Twitter
Posted June 28, 2010 By Baxter in Social Media With | No Comments -
Old Town’s Festival of the Moon & Sun 2010
Posted June 27, 2010 By ChristinaWiz in Blog With | No Comments -
Fair Trade Coffee
Posted June 24, 2010 By elenatzerefos in Coffee Talk, Local Flavor With | No CommentsThere’s been a lot of buzz around the Fair Trade social movement, and being that coffee was one of the first Fair-Trade certified goods, JSN decided to take a closer look into exactly what Fair Trade is. What is it? Fair Trade is a trading partnership between developing nations and developed nations of goods such …
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Getting my M.A. in FB
Posted June 21, 2010 By elenatzerefos in Business Tips, Social Media With | No CommentsI always enjoy seeing which of the targeted Facebook ads may appear on the right side of the page. It’s a game of “are they guessing me right?”. They usually are about planning a wedding, coffee, Penn State and fitness (they’re also probably trying to nudge me to the treadmill more, so, thanks Facebook ads). Even when …
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Summer Fridays…
Posted June 18, 2010 By elenatzerefos in Business Tips, Local Flavor With | No CommentsJust as any Friday when we log into our Facebook and Twitter accounts here at JSN, we hear everyone rejoicing that Friday has finally come. It’s come to be that these daily status updates are pretty predictable: “Ugggh, I have a case of the Mondays”, “Why is it just Tuesday?”, “Happy Hump Day” (Wednesday), “Almost …
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Small Business & Social Networking – Your Key to Marketing Success
Posted June 14, 2010 By angeladenby in Business Tips, Social Media With | No CommentsThere was a great article on the American Express Open Forum for Small Businesses that provided some really interesting Social Networking statistics: Only 24% of businesses surveyed are seeing sales leads from social media. Why? They are simply not engaging and embracing Social Media as one of the most important tools in their marketing strategy. One …
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Summer Circle Theatre 2010 in East Lansing
Posted By ChristinaWiz in Local Flavor With | 1 Comment -
What’s this caption under my Facebook name?
Posted June 12, 2010 By angeladenby in Social Media, Techie Talk With | No CommentsHas anyone else noticed the little sub-titles or captions that show up under various name in Facebook? At some point during my time with Facebook, I had managed to specify my previous employer’s name. Ever since, the company name has been planted firmly beneath my name for all of my Facebook friends and family to …
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Why You Need To Be Using Foursquare
Posted June 2, 2010 By elenatzerefos in Social Media With | No CommentsYou’ve just logged into your Facebook feed and you see that your old college roommate has just checked into Starbucks on the corner of 14th Street & 6th Avenue in Manhattan. That’s great! Is she going to bring you back a latte also? With emerging location-aware applications like Foursquare (and it’s cousin, Loopt), one may …



