June, 2010

  • How to be effective on Twitter

    How to be effective on Twitter

    Posted June 28, 2010 By in Social Media With | No Comments

    It’s one of the most popular questions JSN clients ask us:  How will I be effective on Twitter.  We almost always answer “Well, that depends.  What is your goal?” and the latter is a question that is probably not asked very often.  Twitter marketing strategies are definitely not a one-size-fits-all solution.  Based on what you are …

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  • Old Town’s Festival of the Moon & Sun 2010

    Old Town’s Festival of the Moon & Sun 2010

    Posted June 27, 2010 By in Blog With | No Comments

    How did you celebrate the shortest night and the longest day of the year? I celebrated by headed out to Festival of the Moon and Festival of the Sun in Old Town Lansing on Turner and Grand River Ave. There was great music, delicious food, lots of great tasting beers and fine wines. Getting There …

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  • Fair Trade Coffee

    Fair Trade Coffee

    Posted June 24, 2010 By in Coffee Talk, Local Flavor With | No Comments

    There’s been a lot of buzz around the Fair Trade social movement, and being that coffee was one of the first Fair-Trade certified goods, JSN decided to take a closer look into exactly what Fair Trade is. What is it? Fair Trade is a trading partnership between developing nations and developed nations of goods such …

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  • Getting my M.A. in FB

    Getting my M.A. in FB

    Posted June 21, 2010 By in Business Tips, Social Media With | No Comments

    I always enjoy seeing which of the targeted Facebook ads may appear on the right side of the page.   It’s a game of “are they guessing me right?”.  They usually are about planning a wedding, coffee, Penn State and fitness (they’re also probably trying to nudge me to the treadmill more, so, thanks Facebook ads).  Even when …

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  • Summer Fridays…

    Summer Fridays…

    Posted June 18, 2010 By in Business Tips, Local Flavor With | No Comments

    Just as any Friday when we log into our Facebook and Twitter accounts here at JSN, we hear everyone rejoicing that Friday has finally come.  It’s come to be that these daily status updates are pretty predictable:  “Ugggh, I have a case of the Mondays”, “Why is it just Tuesday?”, “Happy Hump Day” (Wednesday), “Almost …

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  • Small Business & Social Networking – Your Key to Marketing Success

    Small Business & Social Networking – Your Key to Marketing Success

    Posted June 14, 2010 By in Business Tips, Social Media With | No Comments

    There was a great article on the American Express Open Forum for Small Businesses that provided some really interesting Social Networking statistics:  Only 24% of businesses surveyed are seeing sales leads from social media.  Why?  They are simply not engaging and embracing Social Media as one of the most important tools in their marketing strategy. One …

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  • Summer Circle Theatre 2010 in East Lansing

    Summer Circle Theatre 2010 in East Lansing

    Posted By in Local Flavor With | 1 Comment

    This year celebrates the 50th year of the Summer Circle theater, so grab you lawn chairs, picnic basket, and bottle of wine and head out to Summer Circle Theatre on the banks of the Red Cedar River at Michigan State University. It is a great way to spend a summer evening with friends and family, …

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  • What’s this caption under my Facebook name?

    What’s this caption under my Facebook name?

    Posted June 12, 2010 By in Social Media, Techie Talk With | No Comments

    Has anyone else noticed the little sub-titles or captions that show up under various name in Facebook?  At some point during my time with Facebook, I had managed to specify my previous employer’s name.  Ever since, the company name has been planted firmly beneath my name for all of my Facebook friends and family to …

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  • Why You Need To Be Using Foursquare

    Why You Need To Be Using Foursquare

    Posted June 2, 2010 By in Social Media With | No Comments

    You’ve just logged into your Facebook feed and you see that your old college roommate has just checked into Starbucks on the corner of 14th Street & 6th Avenue in Manhattan. That’s great! Is she going to bring you back a latte also? With emerging location-aware applications like Foursquare (and it’s cousin, Loopt), one may …

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