Author Archives: elenatzerefos

  • elenatzerefos
    Elena is a long-time Jersey resident and lover of all things social media and Penn State. Follow Elena on Twitter @nittanycupcake

  • Web Trends for the New Year

    Web Trends for the New Year

    Posted December 2, 2010 By in Blog, Social Media With | No Comments

    In an article yesterday on Mashable , five trends for web design for 2011 were highlighted, leaving many business owners, designers and marketing teams to think “Am I in a good position going into the New Year?” Out of the list of 5, there were a few that stood out to me as incredibly important …

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  • Social Media and the 2010 Holiday Shopping Season

    Social Media and the 2010 Holiday Shopping Season

    Posted November 4, 2010 By in Blog, Social Media With | 2 Comments

    My local Target store has had holiday decorations for sale since my birthday (October 16th).  I always use that date as a measure and feel really strange if my birthday hasn’t happened yet, why am I able to already purchase tree lights and holiday M&Ms?! This year, retailers are getting an even bigger jump on …

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  • Facebook Places Introduces Local Deals & Discounts

    Facebook Places Introduces Local Deals & Discounts

    Posted By in Blog, Social Media With | No Comments

    It was announced yesterday afternoon that Facebook Places has taken the next step toward it’s growing location-based application and will now be offering merchant “deals”.  Similar to how Foursquare offers “check-in specials” (offered for just checking in or being mayor), Facebook will now offer four types of deals for checking in using Facebook Places: Individual …

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  • Blocking Social Networks in the Workplace

    Blocking Social Networks in the Workplace

    Posted November 1, 2010 By in Blog, Social Media With | 2 Comments

    While more individuals and corporations are becoming more engaged in social media, many companies have chosen to block social networking sites such as Facebook and Twitter.  While many companies block the sites to keep distraction at a minimum, others do this to ensure that sensitive company information is kept as “private” as possible. But these …

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  • I’ll Tumblr For You

    I’ll Tumblr For You

    Posted October 21, 2010 By in Blog, Social Media With | No Comments

    As I prepared to sit down to write about Tumblr, an emerging microblogging site, my fiance turns to me (not knowing what I was working on here at the desk) and says “What’s Tumblr?”.    Everyone is asking about it, trying to figure out if they “need” it, so let’s take a look.  What IS Tumblr? Tumblr is …

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  • National American Business Women’s Day

    National American Business Women’s Day

    Posted September 22, 2010 By in Blog, Business Tips With | No Comments

    Today, September 22, is National American Business Women’s Day.  First celebrated in 1982, this nationally recognized holiday celebrates the nearly 70 million working women in the United States.  But back in 1949, businessman Hilary A. Bufton, Jr. founded the American Business Women’s Association along with three other women in Kansas City.  Today, there are dozens …

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  • Foursquare:  The Quest for the Badge

    Foursquare: The Quest for the Badge

    Posted September 21, 2010 By in Blog, Social Media With | No Comments

    I will admit it.  I have become Foursquare obsessed.  Perhaps its the former Girl Scout in me that feels like she failed a little by not seeing it through, and leaving the group at the end of 5th grade.  Maybe it’s the other part of me who watches the movie “Troop Beverly Hills” and sees girls …

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  • Twitter Updates for Better Security

    Twitter Updates for Better Security

    Posted September 18, 2010 By in Social Media With | No Comments

    It looks like Twitter is making some updates for better security.  Twitter apps will no longer be able to store password information.  Also, shortened links will now include part of the original domain so we can see what we’re clicking on.  Here’s the email they sent out last night. Over the coming weeks, we will …

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