Archive for Online Social Networking

Managing Your Reputation, One Post at a Time

During my high school years, working at a local library, I remember the days I worked in the Reference Department were filled by requests for Consumer Reports Magazine.  It was also one of the few magazines that we would have bound into leather volumes at the end of the year, ever preserving its contents in the [...]

Twitter Squatters – Have You Claimed Your Name?

Have you claimed your Twitter name yet?  More importantly, has someone else claimed your twitter name?  Many of us can remember back to the 1990′s when the internet was booming.  Some individuals thought it would be a smart idea to gobble up some popular business name dot coms in the hopes that the business (or actor/actress/musician) [...]

Facebook Places Launched, Foursquare Membership Soars – Oh, the Places You’ll Go….

It has been a big week for location-based applications.  Earlier this week, we talked about the launch of Shopkick, a location-based application solely focused on shopping.  On Thursday, Facebook launched Facebook Places.  The idea being that Facebookers can “check in” at various locations, similar to check-ins on Foursquare.  The biggest drawback for this Blackberry user [...]

Location-Based Shopping App Just Launched

The newest location-based, check-in application lauched this week. Based in San Francisco, Shopkick launched it’s first application yesterday, available exclusively for iPhone and iTouch users.  While the popular social network Foursquare, allows users to check-in at stores, places of employment, parks, their homes, etc., utilizing their mobile devices, users on Shopkick earn rewards only by checking into retail locations.    The [...]

Facebook’s Coming Out Of The Box…

Well, at least the boxes are coming out of Facebook. Facebook announced today that there will be changes to their pages including the boxes tabs and the size of the application tabs aka welcome pages.  Here’s the info: We announced plans last October to remove application boxes and application info sections as well as reduce [...]

Internet users spend 22.7% of their time on social networks

The popular social media website, Mashable, released a report today that discusses how the average Internet user spends 22.7% of their online time on social networks.  Does this surprise you?  They go on to discuss what forms of media are being replaced… The stats also show the degree to which social networking is displacing other [...]

Six Degrees of Separation

Six Degrees of Separation, also known as the Human Web, is the simple theory that everyone on earth is separated by a friend of a friend in just six degrees.  You also may have heard the “Six Degrees of Kevin Bacon” theory, in which everyone on earth is separated by just six degrees to actor Kevin [...]

Getting my M.A. in FB

I always enjoy seeing which of the targeted Facebook ads may appear on the right side of the page.   It’s a game of “are they guessing me right?”.  They usually are about planning a wedding, coffee, Penn State and fitness (they’re also probably trying to nudge me to the treadmill more, so, thanks Facebook ads).  Even when [...]

Small Business & Social Networking – Your Key to Marketing Success

There was a great article on the American Express Open Forum for Small Businesses that provided some really interesting Social Networking statistics:  Only 24% of businesses surveyed are seeing sales leads from social media.  Why?  They are simply not engaging and embracing Social Media as one of the most important tools in their marketing strategy. One [...]

What’s this caption under my Facebook name?

Has anyone else noticed the little sub-titles or captions that show up under various name in Facebook?  At some point during my time with Facebook, I had managed to specify my previous employer’s name.  Ever since, the company name has been planted firmly beneath my name for all of my Facebook friends and family to [...]