Analytics & Tracking

There are many tracking systems available to optimize websites.  By utilizing systems like Google Analytics and Webmaster Tools provided by Google, Yahoo and Bing, we’re able to see everything from number of visitors, most popular pages, and even how many of your visitors made a purchase while they were on your site.

Webmaster Tools allows us to specifically track keywords.  We can see which keywords are forcing your website up the search ranks and even how many search results your pages are showing up in.  This gives us the opportunity to

These tools are free to anyone who would like to use them.  They do require some light knowledge of HTML to insert the code into each web page.

JSN uses these tools to track our client’s goals, whatever they may be.  We also provide analytics set-up and tracking services for some of our clients.  This comes in the form of a weekly or monthly report in either Adobe Acrobat (pdf) and/or Microsoft Excel (.xls) format.

Here’s an example overview of a Google Analytics screen: