Have you blogged lately?

Does your company currently have a blog, but aren’t quite sure what to put up there, or how (or even who) to manage it?

A blog is like an online journal for your company.

The key to a great blog is how its executed.  It should be an extension of your regular website, and offer the audience something more than just information about you.  Your visitors have already gotten to know your company from your website and/or buying your products.  However, a blog will give you the opportunity to reach out on a more personal level to your website visitors. Adding some photos from your latest employee outing, tips and tricks about your products or a recap of the industry event you attended either in person or online really adds some interesting features that visitors will make a point of coming back to on a regular basis.

Remember,  your blog will forever live in cyberspace, so be sure to make it something worth reading.  With that said, if you’d be interested in reading it… there are undoubtedly other that will too.

Search Engines Love Blogs

Since blogs are built in such a way that utilizes keywords and SEO, search engines such as Google, Yahoo and Bing favor blog articles.  Be sure to give your blog article a good title that’s filled with keywords relating to your article.

Starting a blog is simple.  Websites like wordpress.org and blogger.com offer a free and painless solution to starting your blog.  If you can set up an email account, you should be able to get your blog set up quickly.  If you’re looking to set your blog up with your current website and/or brand your blog with logos and corporate graphics, we can help you out.  Drop us a line.

JSN works with our clients to help develop good blogging strategies and best practices.  Although blogs are free to set up, there’s still a matter of time dedication and technical know-how to update your design and so on.  JSN will work with you to develop a custom blog design, make recommendations, and we even provide our busier clients with the content to keep their blogs updated on a weekly or monthly basis.

Contact JSN for more information on getting your blog started today!