Email Marketing is still a very important element in online marketing for many brands.  Like a blog, or a social networking community, your email marketing pieces should be unique information that a reader may not gather from reading any of your other online sources.

The goal with email marketing, or eNewsletters, shouldn’t be to spam your audience with lots of information or sales or promoting your product.  It should be interesting.  If you are  catering company, maybe you send out a recipe taken from one of your chefs!  If you are a consumer product company, the eNewsletter could be about ways that product can help your audience in their daily lives.

There are several free resources available to manage your email marketing campaigns.  JSN has experience in maintaining email marketing campaigns, including design and providing content, for many of our clients.