For the past few years,viral videos have become part of our daily lives (who hasn’t seen the choreographed ‘down the aisle’ dance one couple sent out after their wedding?).

Viral Videos are internet-based videos that are electronically passed around from viewer to viewer through email, video-sharing websites, blogs and so on.

With the advent of smart phones, video sharing has never been easier.  Anyone, anywhere can record a video clip with their phone or flipcam and load it onto the Internet in mere seconds for the world to see.  There’s something addictive aboutvideo sharing websites.  You can find virtually anything from a quick tutorial on how to use your favorite software, footage from the business conference you missed, a Billy Joel concert from 1973, and home videos from family members in other countries.

Clients come to us everyday for advice on whether or not they should be on YouTube.  If so, what type of videos are appropriate for their particular company and brand?  Much like any other social media platform, you must have a goal and strategy.

• Who’s your target demographic?
• What type of video is going to attract those viewers?
• How are you going to alert those viewers that your video exists?
• What do you hope to accomplish in the end?

YouTube is the most popular video sharing site on the Internet, but that doesn’t mean it’s the  only and best solution for your campaign.  YouTube limits the length of videos that can be posted, and sometimes, highly restrict content that can be posteed.

JSN works with companies to create and market viral video campaigns including contests, commercials, tutorials and more.  Contact us today for more information.