Do I really need SEO?
Years ago, building a website and adding it to a couple key search engine directories was all a business really needed to do in order to gain web traffic. Those days are gone, and now web presence is more than a pretty website. Search engines use different algorithms to decide what websites are shown, and businesses are bidding big money for first page Google exposure. Incoming links, updated activity and regularly submitted site maps all make a difference on if your website will be seen or will simply fall off the map. Not only that, but changes occur every minute. You may be on top one day and on page 5 the next. Enter SEO. Search Engine Optimization is the process of providing services that ensure your website has the best chance of obtaining search rank for your targeted keywords.
What determines search rank?
Here’s a list of the checkpoints we assess for each new SEO client. Once we get everything optimized internally, we tend to the exterior aspects on a monthly basis.
Internal / Onsite Optimization
- Title tags, Meta tags, Alt tags
- Hyperlinks
- Image tags + titles
- Sitemap Generation for Google, Yahoo and Bing
- Keyword analysis + targeted placement
External / Offsite Optimization
- Directory Submissions + Updates including Yelp, Google Places, Yahoo Local, etc.
- Organic / Whitehat Linkbuilding - We’ll build exposure to your website through high-performing, relevant blogs and news websites.
- Local SEO - Each local community has it’s own set of local directories, news outlets and opportunities for exposure. We seek out the best of the best and make your presence known.
- Social Bookmarking Websites - We’ll submit your blog articles, videos and dynamic links to social bookmarking sites like Digg, Delicious and Stumbleupon.
- Monthly Reports - We’ll send you a progress report at the end of each month so you know how we’re doing.
