Being engaged in an effective social media campaign isn’t about having the most connections, but what you’re doing with those connections. Are your Tweets engaging? Are Facebook posts driving traffic and increasing brand awareness or revenue? How far reaching is your LinkedIn network? The nation’s largest companies were recently evaluated by Flowtown and NetProspex, to …
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Social Butterflies – 50 Most ‘Social’ Companies
Posted May 19, 2010 By elenatzerefos in Business Tips, Social Media With | No Comments -
What’s your plan for Social Media success?
Posted May 18, 2010 By elenatzerefos in Business Tips, Social Media With | No CommentsAs companies become further engaged in their social media efforts, many are unprepared for what happens next. What happens after a tweet or a Facebook post that may shed a negative or controversial light on a topic? Have a strong understanding of your customers: Brands must have “socialgraphics,” the measurement of how your customers and …
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What is a Social Media Consultant?
Posted February 17, 2010 By angeladenby in Business Tips, Social Media With | No CommentsWhen you’re an active member of the social media world, sometimes it’s easy to overlook the basics. Recently, I’ve been receiving a growing amount of questions and inquiries from friends and family. What exactly do you do? You’re on Facebook a lot, I know that. What exactly is Twitter? Let’s take a few steps back. …
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Introducing Google Buzz: Social Networking via Gmail
Posted February 10, 2010 By angeladenby in Social Media With | No CommentsOn Tuesday, the Wall Street Journal announced that Google had plans to launch a social networking option to their popular Gmail system. This is merely one more advancement in the Bing vs. Google vs. Facebook battle that’s been going on for months. Let’s recap: Late 2009 1. Bing announces that they’re working on search deals …
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Does My Business Need A Blog?
Posted January 22, 2010 By angeladenby in Business Tips, Social Media With | No CommentsI’m hearing more and more clients asking if they need to have a blog on their business website. The majority of competitive businesses in 2010 are trying to find better ways to optimize their website in search engines (SEO), and blogging is becoming a must for online marketing. For the majority, customers and clients are …
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Black Friday is Online This Year
Posted November 10, 2009 By angeladenby in Business Tips, Local Flavor, Social Media With | No CommentsI don’t know about you, but heading out to the stores at 5am on the day after Thanksgiving (aka Black Friday) doesn’t seem as worthwhile now that Amazon gives us such great deals on nearly everything. I’m not alone, consumers everywhere are utilizing the Internet for product knowledge and pricing comparisons. If you’re in the …
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Tracking Success with Social Networking
Posted November 6, 2009 By angeladenby in Business Tips, Social Media With | 5 CommentsTracking social networking success is something that most businesses struggle with in the beginning of their campaign. Adding value through creating communities is not a new concept, but businesses seek concrete numbers to assure them that their funding the most effective marketing initiatives. Here are a few of the ways you can track your success …
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How To Setup A Facebook Fan Page
Posted October 16, 2009 By angeladenby in Business Tips, Social Media With | No CommentsMany companies are interested in utilizing Facebook as a marketing tool and communication forum for their customers and clients. Follow these steps to easily set up a Facebook Fan Page. Account Setup 1. Set up a personal Facebook account if you don’t already have one. www.facebook.com 2. While logged in, click on this link to …
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Managing Your Social Networking Campaign
Posted October 15, 2009 By angeladenby in Business Tips, Social Media With | No CommentsOnline Social Networking is a necessity in staying competitive in today’s marketplace. On-going maintenance can be very demanding, and many executives are left wondering about the best option for their company. Here, we’ve uncovered some pros and cons to help you decide. Internal Employee Sometimes an internal employee is interested in taking on the challenge …
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The Best Social Networking Sites for Business
Posted October 5, 2009 By angeladenby in Business Tips, Social Media With | No CommentsOnline Social Networking (OSN) is in the news a lot lately. Never fear, business owners, executives and marketing departments, I’m here to introduce you to the options one site at a time. Let’s start out with The Big Three! No, I’m not talking about automobile companies. If your business currently does not maintain an online …
