Case Studies

Award-winning Staffing Firm

Location: New York City

Challenge
To create an online community that provides a resource for job seekers and encourages online resume submittals.

Success
Posting jobs and engaging in conversation through social media accomplished the following:

- Monthly website visits increased from 10,129 to 21,968 in the first two months.
- Online resume submittals increased from 627 to 3,734 in the first two months.
- This has grown to become one of the largest staffing online communities in New York City.

Gourmet Taco Catering Company

Location: Southern California

Challenge
To build an online community of taco lovers and to create buzz in hopes of attracting local event planners.

Success
Building Twitter community and engaging in one-on-one conversations accomplished the following:

- Monthly website visits increased from 1,578 to 2,749 in the first two months.
- Social Media community grew from 202 to 2700 in the first two months.
- Success in networking one-on-one with local event planners through Twitter and Facebook.

Eco-Friendly Cleaning Product Company

Location: Pennsylvania

Challenge
To create a community of “mommy bloggers”, college students and budget-conscious consumers who seek an alternative green product than those carried at premium markets like Whole Foods.  To engage in conversation with the community, provide a resource through eco-topic blog articles, conduct contests and incentives. End goal, increased visitors to the website and increased sales in local grocery stores.

Success
Creating a blog that provided insightful articles and information beyond sales encouraged an increase in website visitors.  Conducting contests through YouTube, Facebook and Blogs encouraged buzz from the online community which increased overall community size.  Connecting with social media reps for the individual stores where the products are sold paid off through increased sales.

- Monthly website visits increased from 267 to 967 within the first two months.
- Stores where social media conversation takes place account for 75% of product sales.